My name is Elizabeth Rhee, CEO of Hisparea. Hisparea is an advertising agency that focuses on assisting companies to enter the Spanish, Latin American, and Korean markets.

“Hisparea” is a portmanteau of the Spanish words ‘Hispanidad’ (referring to hispanism or a community in which Spanish and Spanish culture are shared), and ‘Corea’ (Korea).

Are you looking for a business opportunity overseas for the first time?

Ninety percent of the Korean exports are B2B intermediary goods, which means that the world’s factories are Korea’s biggest clients.

However, what underpins sustainable success in the global market is the growth in B2C and D2C—and that’s where Hisparea’s service shines. With our B2C as well as B2B strategies, Hisparea supports Korean companies in entering the overseas market and helps Spanish companies identify business opportunities in Korea.

For 15 years, I was a part of Cheil Worldwide’s global team and the Spanish branch, responsible for Samsung Electronics’ global experience marketing campaigns. During my time at Cheil, I carried out overseas marketing, traveling across the five oceans and six continents.

Also, I lived in Spain for 20 years, and have been living in Korea for around 20 years. This is why, as an entrepreneur and brand experience planner, I am well-versed in both Spanish and Korean cultures, being trilingual in Spanish, Korean, and English. 

Your Global Success Story Starts in Spain & Korea!

With my 15-year experience, I will spare no efforts in helping you devise strategies tailored to the Spanish, Latin American, and Korean markets. But that’s not all—my on-site experience, not just information available online, will also serve as your invaluable asset in developing global strategy guidelines.

A well-designed marketing plan for one region is versatile and can be easily adapted for application in other regions with certain adjustments.

With Spain as your startline, venture into the overseas market with around 500 million consumers. Hisparea will stand by you every step of the way toward your success.