Transcend. Thrive. Succeed.
Let’s work together
Who We Are
We are a marketing consulting firm servicing startups, large corporations, and small- and medium-sized enterprises strategizing for the Spanish, Latin American, and Korean markets. Our team consists entirely of native Spanish and Korean speakers with extensive marketing experience. The team is led by our CEO, Elizabeth Rhee, who has 15 years of experience at Cheil Worldwide, the leading advertising agency in the Republic of Korea and a subsidiary of Samsung Group. During her tenure at Cheil, she dedicated herself to launching Samsung Electronics’ global experience marketing campaigns.
our service
By harnessing our strengths in both advertising and consulting, Hisparea provides multifaceted and comprehensive services. Our sophisticated, wide range of offerings, spanning marketing, language support, and investment guidance, encompass every aspect of your overseas market entry strategy—from initial planning to seamless execution.
Our Mission
Our mission is to proactively facilitate entrepreneurship by transforming the way in which Korean and Spanish companies venture into each other’s markets.
HISPAREA
CEO
Message
Your Gateway to the Global Market, Spain & Korea!
Greetings,
I am Elizabeth Rhee, CEO of Hisparea. At Hisparea, we specialize in marketing consulting with a focus on the Korean, Spanish, and Latin American markets. Our end-to-end solutions include market research, marketing strategy planning, offline exhibitions & events, online marketing, PR, and all aspects of international expansion. We take pride in delivering second-to-none results for our clients in cooperation with top-tier partners.
Having lived in Spain for 20 years and in Korea for 25 years, I am confident in my ability to bring a deep understanding of diverse cultures to our clients.
Professionally, my 15-year career at Cheil Worldwide, Korea’s leading advertising agency, speaks for itself. I contributed to Samsung Electronics’ global and domestic marketing across 20 countries, including Samsung Galaxy Unpacked. This experience has equipped me with the skills to play a key role in projects worth approximately $45.14 million and to execute promotions in 200 shops simultaneously.
Additionally, I have extensive experience in major global showcases such as IFA, CES, MWC, and the Youth Olympic Games (Lillehammer, Nanjing), the Olympic Games (London, Rio, Pyeongchang, Beijing), and most recently, I served as an Executive Producer for the Seoul Ad Asia Festival Committee.
Empower your brand’s international expansion with our in-depth expertise in branding, strategic planning, marketing, and total solution development.
Take an audacious leap into Korea, Spain, and Latin America—Hisparea will be there for you every step of the way on your journey to success.
Thank you.
Elizabeth Rhee, CEO, Hisparea
CEO PROFILE
& AWARDS
CEO PROFILE
Current) CEO, Hisparea
Current) Executive Producer, AdAsia Organizing Committee
Former) Cheil Worldwide Brand Experience Planner (Global and Domestic Team at the Headquarters and the Spanish Branch)
Former) Consulting Firm in Barcelona/Barcelona Chamber of Commerce
Former) Economics Correspondent for Expansión Televisión in Madrid, Spain
Former) Founding Member of ‘Latin Korea’, the first-ever Latin Broadcasting System in the Republic of Korea
AWARDS
2010) Translation Scholarship for a Collection of Plays by Dae young Lee
2016) Campaign Team of the Year Award for Samsung Electronics’ Rio Olympics Showcase
2023) Campaign Team of the Year Award for Samsung Electronics’ New York Showcase
SERVICES
MARKETING SERVICE
– Marketing Strategy Plan
– Experience Marketing/Exhibition/Press Conference/Launching Event
– VIP Hospitality
– Digital Marketing
LANGUAGE SERVICE
– Spanish Copies/Spanish Keynote Scripts/Speeches/Spanish Brand Naming, Spanish PR Articles
– Spanish IR Pitching/Spanish PT
– Spanish Education
– Spanish Interpretation and Translation
Investment
– Foreign Direct Investment (FDI) in the markets of Spain, Latin America, and the Republic of Korea.
– Market Research
HISPAREA
OUR STRENGHTS
TESTIMONIALS
Elizabeth is an expert in global experience marketing. I had the pleasure of working with her at Cheil Worldwide and on the AdAsia 2023 Seoul Organizing Committee. Fluent in both Spanish and English, she possesses professional skills that span from project strategy development to execution. With her dedication and strong execution capabilities, Hisparea will be an excellent partner for expanding into Spain and Latin America.
Kim Nack-hoi, President of the Korea Federation of Advertising Associations, former CEO of Cheil Worldwide, Chairperson of the AdAsia Organizing Committee
I first met Elizabeth in February 2007 in Barcelona. This was around the time when the Mobile World Congress (MWC) had just moved from Cannes to Barcelona. We were in urgent need of someone who was a native Spanish speaker and also fluent in English to collaborate on global events. Fortunately, Elizabeth joined Cheil Worldwide at that moment as a manager and worked with us on the MWC. Sincse then, she has planned and managed major global events for Samsung Electronics, building her experience and expertise. There have been countless projects that we have worked on together. I believe that these experiences have been the driving force behind the founding of Hisparea. I wish Elizabeth and Hisparea great success.
Park Jeong-mi, Managing Director of Global Experience Marketing, Samsung Electronics
Elizabeth has been responsible for overseeing the entire scope of Samsung Electronics’ Brand Experience marketing at Cheil Worldwide’s Spain office. She has successfully led numerous projects, including the annual Mobile World Congress (MWC) in Barcelona, local dealer conventions, and retail marketing initiatives. In particular, MWC is a large-scale marketing platform that requires integrated marketing expertise, with millions of dollars in budget allocated to product exhibitions, press conferences, client meetings, gala dinners, and hospitality events. Through strategic planning and meticulous process management, Elizabeth successfully managed this event year after year, earning high praise from both clients and participants. With her diverse domestic and international marketing experience, native-level proficiency in Spanish, and deep understanding of Spanish-speaking cultures, I am confident that Elizabeth is exceptionally well-equipped to guide and support Korean companies entering Spanish-speaking markets, as well as Spanish-speaking companies entering the Korean market, in every possible way.
Park Chang-soo, former Head of Cheil Worldwide’s Spanish branch, who brought Elizabeth Rhee to the branch in 2007
Among the event planners and executors I know, Elizabeth stands out as the best. Her meticulous planning and exceptional execution skills are remarkable. She excels in ensuring that the essence of an event is effectively brought to life on site. Moreover, she has a keen ability to identify potential issues during the planning stage and to handle any challenges with flexibility on the ground. With Elizabeth involved, I have complete confidence in entrusting her with any project.
Choi Young-ho, CEO of Mad Times and Deputy Secretary-General of AdAsia
Congratulations on the successful launch of Hisparea. I have worked alongside Elizabeth for many years at Cheil Worldwide, where we collaborated on various projects. More recently, we have successfully executed numerous large-scale global projects together, including AdAsia 2023. Throughout my time working with her, Elizabeth has consistently demonstrated exceptional passion and responsibility, going above and beyond to ensure the success of every project. Her outstanding contributions to projects like Samsung Electronics Mobile division’s UNPACKED events, MWC, IFA, CES, major trade shows, Olympic campaigns, and the Galaxy Experience Zones in Korea have significantly contributed to the growth of Cheil Worldwide’s Brand Experience division. These successes are a testament to Elizabeth’s capabilities. Moreover, her trustworthy ethics and warm personality make her an invaluable partner, one who will undoubtedly strengthen your partnership and contribute to mutual growth. I wish Hisparea every success in the future and hope that it continues to thrive with abundant blessings.
Jo Hwan-jun, former Head of the Brand Experience Division at Cheil Worldwide
Behind the successful hosting of AdAsia 2023 Seoul was the professional support of Elizabeth. Leveraging her experience from managing Samsung Electronics’ Galaxy smartphone Unpacked events at Cheil Worldwide, she executed a flawless event. Through a meticulous 300-page pre-planning process, she effectively managed all potential risks and worked tirelessly to bring planned ideas to execution. Thanks to her detailed planning and dedicated execution, AdAsia 2023 Seoul, which welcomed approximately 1,000 international participants and 5,000 domestic attendees, can be regarded as a resounding success.
Huh Tae-yoon, former Head of Cheil Worldwide’s India and U.S. branches, and Secretary-General of AdAsia
HISPAREA
OUR
EXPERIENCE
Europe
Asia Pacific
Africa
Middle East
North America
Latin America
OUR CLIENTS
